The Inaugural Forum on Practical Enterprise Management Successfully Held

On November 20th, the "Inaugural Forum on Practical Enterprise Management and Release Conference for Steel Distribution Enterprises Ranked by Marketing Capability"—hosted by China National Association of Metal Material Trade(CAMT), organized by Zhejiang International Commodity Exchange Center, and co-organized by China Construction Bank Corporation, Zhoushan Branch and Ningbo Iron and Steel Industry Association—was successfully convened in Zhoushan, Zhejiang, the vibrant "City of Free Trade". The event was attended by nearly a hundred representatives from companies within our national steel supply chain.

Li Jing, Assistant to the Secretary-General of China National Association of Metal Material Trade(CAMT), presided over the morning session of the forum.

Chen Leiming, Executive President and Secretary-General of CAMT delivered the opening address. He noted that we are currently in an era rife with transformations and challenges, yet one that also nurtures hope and opportunities. As a critical cornerstone of the national economy, the steel industry is undergoing unprecedented and far-reaching changes. This event is intended to collectively explore new pathways for enterprise development in the new context, conduct in-depth analysis of the transformation approaches adopted by successful enterprises, draw insights from advanced practices, and enable more enterprises to derive benefits therefrom, thereby achieving "metamorphosis and rebirth" and "nurturing new vitality from renewal".

He put forward recommendations and aspirations from four dimensions: gaining a profound understanding of the new landscape of industry development, jointly forging a new framework for industry progress, accurately grasping the new direction of industry evolution, and fully leveraging the role of the association. He emphasized that the CAMT will collaborate with its extensive membership to converge industry wisdom, co-create a promising future, and drive the high-quality development of the steel industry.

Zheng Yanmin, Managing director of Zhejiang International Commodity Exchange Center, delivered a fervent opening address. She noted that amid an era of profound transformation, the steel industry has entered a critical phase of transitional development. Forging new opportunities amid uncertainties requires the support and empowerment of new platforms and hubs—this is a prerequisite for stakeholders like us to advance amid changes.

Following strategic integration, Zhejiang International Commodity Exchange Center has evolved from an entity deeply rooted in the oil and gas sector into a comprehensive bulk commodity trading platform with enhanced functional capacity and a more diverse product portfolio. Moving forward, the center will fully leverage its professional capabilities, including futures-spot integration and price discovery, to inject new impetus into the steel industry. We aim to collaborate with all stakeholders to seize historical opportunities: not only acting as market participants, but also serving as co-shapers of new business formats and models.

During the keynote presentation session, Chen Leiming, Li Zhengze (Director of the Membership Department at the Zhejiang International Commodity Exchange Center), Lyu Zhuoyi (Product Manager of the International Business Department at China Construction Bank Corporation, Zhoushan Branch), and Liu Wenhao (General Manager of K-Nuox (Changsha) Network Technology Co., Ltd.) delivered thematic sharing from the dimensions of policy foresight, bulk trading model innovation, financial service support, and digital empowerment for enhancing enterprise management capabilities.

During the conference, the Initiation Ceremony of the Green Carbon Initiative of China National Association of Metal Material Trade(CAMT) was also launched. As a new industry service function co-developed Ouyeel Co., Ltd, the CAMT Green Carbon Initiative aims to converge the strengths of all stakeholders in the industrial chain, jointly explore and unblock a full-value-chain "green carbon" pathway spanning from steel circulation to processing and distribution.

During the afternoon session, the meeting was hosted by Sun Xudong, Assistant Secretary-General of the China National Association of Metal Material Trade (CAMT). A subsequent experience-sharing segment centered on the core themes of "Practical Application, Innovation, and Risk Governance" proceeded.

Chen Jinliang (Chairman of China Railway Material Trading Group Co., Ltd.), Dai Sujuan (General Manager of Shanghai Entropy Research Information Consulting Co., Ltd.), Liu Xuan (Senior Expert of Jianlong Group), Zou Jiantuo (General Manager of the Huadong & Huabei Regional Marketing Center of Beijing Kaitong Materials), and Cui Qin (Dean of Ferrous Metals Industry Chain Research Institute of Xiamen C&D Steel Group) delivered experience-sharing presentations from multi-dimensional and multi-layered perspectives—including the innovation of manufacturer-supplier collaboration models, the empowerment of business model upgrading via derivative instruments, and operational management innovation for steel supply chain enterprises. Their insights into "successful practices" provided robust intellectual support for participants to address development bottlenecks and clarify strategic positioning.

The conference also announced the list of winning enterprises of the 2024 Marketing Capability Evaluation for Steel Distribution Enterprises, with nearly 100 shortlisted enterprises included.

The successful convening of this forum represents not only a convergence of industry wisdom but also a mobilizing initiative for breakthrough and transformation. It has garnered unanimous acclaim from all participants. China National Association of Metal Material Trade (CAMT) anticipates taking this forum as a starting point to facilitate collaboration among more enterprises. It is expected that all stakeholders seize opportunities amid transformation, pioneer new horizons through innovation, and collectively contribute to the high-quality development narrative of the steel industry in the contemporary era.