The majority of North American flat product steel market participants expect further price deterioration during the third trimester. They anticipate seasonally weak purchasing activity, in particular from the automotive sector, and reduced mill input costs. However, in an attempt to halt the recent slide in selling figures, regional steel producers announced a hike in list values, this month – with many buyers labelling this initiative as a ‘defensive move’ to prevent further price erosion.
Amid an uncertain climate, owing to the Section 232 investigation, foreign competition is expected to reduce. The mills’ price initiatives should minimise further losses, in the short term.
North American long product figures continue to be hampered by lacklustre demand and fierce competition between domestic producers. We expect US buyers to resist the mills’ attempts to raise construction steel prices. Slightly declining scrap costs will support their efforts to secure further price concessions, until the end of the year.
In Europe, flat product numbers are likely to soften further, in the remainder of 2017, as a consequence of improved supply, in particular for hot dipped galvanised material. High inventory levels throughout the supply chain and significant import penetration from third countries will exert downward pressure on regional values. Long product selling figures are expected to slip, as a result of plentiful supply and sluggish demand, within the region.
MEPS expects regional prices, in Asia, for both flat and long products, to be under negative pressure, in the second half of 2017, owing, mainly, to falling mill raw material expenditure. In the near term, Chinese prices are likely to remain volatile. However, regional mills may be reluctant to offer discounted deals, as previous price gains, within the region, were modest, compared with those in Europe and North America.
Despite the anticipated price falls towards the end of 2017, MEPS predicts that global steelmakers, in particular flat product suppliers, will retain a vast proportion of the gains that they secured since the beginning of last year.
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